The Book

Selling Sacred Ground

by Craig Farestveit

Are Real Estate Agents Still Relevant Today?

Selling Sacred Ground takes an in-depth look at the real estate sales process and whether or not the real estate agent will be relevant or worthy of replacement in the marketplace.
In pursuit of the American Dream, over 5 Million homes are sold in the United States every year, and the growing DIY culture is asking if the traditional real estate agent is worth the commissions paid in all of those transactions. Online real estate corporations are seeking to replace the agent by providing the pertinent data along with algorithms and even artificial intelligence. Could this be just a natural progression in the marketplace as with the purchase of airline tickets, cars, stocks, and even some medical care?

Selling Sacred Ground takes an in-depth look at the real estate sales process and whether the agent will be relevant or worthy of replacement in the marketplace. Whereas most real estate resources are focused on how to get more clients and more money, long-term veteran Craig Farestveit addresses how to actually do the job well for clients. A sobering how-to for those considering a career in real estate, Selling Sacred Ground:

  • Helps those buying or selling homes decide for themselves if an agent is worth the cost.
  • Looks at what a “good” real estate agent actually does in the sale of a home.
  • “How to” for those considering a career in real estate.
  • Addresses how an experienced agent can grow in a changing marketplace.
Is it too late, or can those agents who decide to tend to the heart of their profession still thrive in a marketplace that is seeking to replace them?

Selling Sacred Ground is now available.

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